3 Tips to Succeed in Attention Economy
60
Other Resources Links:
- Exploring Opportunities with New Attention Economy - New Media Strategies
We're currently going through the biggest shake up in marketing and media since the beginning of the Internet. The bad news is that it is leaving lots of - The attention economy explained
This page explains how people make money from giving away information free over the Web, and how the internet has (arguably) brought about a whole new economy -- the 'attention economy'... - Transform Attention Economy to Profit
Technology today has brought us many great improvements especially in terms of information. Billions of information can be found in the internet. At the same time those information are instantly sent and...
The new media technology today has brought us so much information. But the problem is that people has so much limited time to view, listen or read through all of them. Attention has become a scarce. Online businesses are now competing to get the attention of their niche market. If you are just new to the business can you compete on getting your consumer’s attention? Here are some 3 good tips to succeed in this attention economy.
1. Create Value:
Creating more value for your product or brand is more important than manufacturing. People these days are looking more for quality rather than quantity. But of course, if you could balance the two would it be much greater. Why value? Value creates will create a much bigger lifelong impact to consumers, especially during this attention economy. Would you repurchase the same brand if you know it has lesser value or no quality at all? It would be a much waste of your time and attention. Again, we have to remember that attention is limited.
2. Create Influence:
Influence is a powerful tool to have in the attention economy. Consumers demand respect in exchange of their purchasing power. You must give an impression that you are looking out for their well-being and not only after for their cash or money. Consumers today are creating a network wherein they collaborate and share their own experiences about a brand or product. Just imagine if you have gained a relatively fair influence in that network. They will talk about their good experience in their dealings with your brand in their blogs and chatters. It will then create a ripple of influence in their network of friends.
3. Continuously Innovate:
There are many businesses out there all competing for your customer’s attention. They have their own techniques and tools for their marketing. You can’t simply beat the competition if you are using their style and techniques. You must innovate and find ways to excel from the competitors in your niche market. There are a lot of new things that you can discover using new media technology.
The attention economy can become a hindrance for your success. But that is if you will just let it be. You just have to strive and always look for a better solution in case your 1st one will fail. Do not just give up easily. You can definitely surpass your competitors in your niche market.
